////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Creative Brief
When people talk, governments have to listen.
Background:
In the West, we have the luxury of saying what we want 24 hours a day, 7 days a week. But it only takes 24 seconds to say something to help bring a positive change in countries where freedom of expression is still a dream.
It really doesn’t take much to register your unhappiness with a situation – a click of your mouse to turn your avatar green, a little time to sign up a petition or fill out an email to send to a newspaper, a few euros or dollars to send money to where it’s needed. Small acts that when joined together become a movement for change that can’t be ignored.
Because when a country or regime is being watched, it has to behave, or risk further censure from the international community. When people talk, governments have to listen. Except that in some countries people aren’t allowed to talk. So we’ve got to talk for them.
In the United States of America we’ve seen recently what the power of collective action can achieve. Now we must harness the same power to speak for those people who can’t call for change in their own countries.
Message:
The pen is mightier than the sword.
Get people to make full use of their freedom of expression to change intolerant regimes.
Patrons
Council of Europe
Commission Française UNESCO
Endorsed by
Reporters Sans Frontières
Amnesty International / Italy
Organised by
4tomorrow
Associazione Culturale GoodDesign
HM Studio
/////////////////////////////////////////////////////////////////
////////////////////////////////////////////////////////////////
Download our press kit
Take a look at our full call for entries
Become our friend on Facebook
Follow us on Twitter
Spread our A3 promotional poster
Link back to us with using our logo